I started writing in 2013. Though I wrote daily for two years, my articles were drier than the Atacama Desert. (The Atacama is fucking driest place on earth. Imagine, some areas haven’t seen a drop of rain for more than 400 years.) So only my mother and I read me to learn how I shouldn’t write.
Damn it, one of my acquaintances once wrote, “You write like with an ax; I doubt they will read you.” But two years later, I got a message from him again, “You will be a famous blogger.”
Oh yes, I solved my writing problems, so today, I’m the most honest blogger in the entire blogosphere, read by thousands of people in different languages (English, Spanish, Polish, China, Russian). Over 1,000 readers have commented on some articles.
Besides, I have over 150,000 fans on social media.
That’s right, my road to success has been brutally exciting and mountainous, and if you want thousands to read you, take advantage of my experience!
Top 7 blogging rules
1. Educate creatively, share information that complements the content with more meaning.
As you noticed, I mentioned the Atacama Desert at the beginning of this article. And I don’t give a fuck that someone says, “The desert is not related to your article.”
Because it’s related. Oh yes, the word “dry” refers to the millions of dry articles that can be found on the desert web.
Plus, I gave people more knowledge by writing about the Atacama Desert. Someone will find out that the Atacama is the driest place on earth. And even if you knew it, it would still benefit you because the word the Atacama will sink deeper into your subconscious, and you will better remember my advice that will be useful in your life.
In other words, I suggest using metaphors to help the reader master the content better.
By the way, it’s very important to use a metaphor more than once when choosing a metaphor. This will give the article integrity and… I will provide you with an example shortly. In the following rule, please note how I use such words like the Atacama and…
2. Don’t be an information scrooge—reveal all your secrets with headlines.
You can call me a snotty snob, but I hate with all the ends of my hair YouTube videos, at the beginning of which the guy tells for over 5 minutes that he will soon reveal the answer to a concerning question. Videos like this suck, so I turn them off. I also don’t like articles where the main answer is somewhere at the end—one sentence! A lot of people write like this, even the Harvard Business Review. For example, in their article called “What You Were Taught About “Happiness” Isn’t True,” you can break your leg!
Open this article…
There is written about beliefs…
It’s already boring…
I browse the text with my brown eyes, scroll-like a TikToker, just like a Facebook user or a regular user that I become for at least 15 minutes a day.
I see a headline with the title “Focus.” Mhmmm, what does it mean? I presume, but there’s a necessity to go deeper, and I’ll do it but…
“Dad, dad!” my four-year-old daughter screams in another room. I don’t go back to the article after leaving it. That’s it, Harvard Business Review lost me! Even though I was on the site for 10 seconds, I noticed five things:
- There is no charisma on the website,
- No hints,
- No research data is available,
- Information scrooge wrote the article.
For heaven’s sake, tell me why Harvard posted an article drier than a desert???
I’m not saying Harvard is a bad place. But the blog has bad articles written by robots who don’t love their job.
Please don’t repeat the mistakes of the Harvard blog! Don’t hide the answer deep under the leaves, okay? And…
“But, Alex, if I give people all the answers in 10 seconds, they won’t read the entire article!” one of my readers will cut off my discussion. I need to tell him a few facts:
a) Over 80 percent of readers skip the beginnings of articles and the headlines. If they like the headlines, they start reading. An article with no headlines in all cases gains fewer readers unless it is written by the president of the country or Alex Monaco.
b) Your success depends on how quickly you find a connection with the reader. If they realize within 10 seconds that you are more generous than other bloggers, they will get interested in you, your projects and click “bookmark.” Because everyone wants a source where they can quickly find answers to important questions.
What happens when you give all the answers in the headlines or at the beginning of your article?
There are bloggers whose goal is to keep the reader as long as possible. To achieve their goal, they decide to hide the answer somewhere in the article, deep under the leaves. However, the person doesn’t stay because they don’t find an answer within 7 seconds. There are also bloggers who put the main message at the beginning of the article or in the headlines. The reader, seeing the answers in the headlines, begins to scroll to the very end. So, in this case, he stays on the website longer than if he had not found the answer. This means that if a person sees responses in capital letters, it prompts him to scroll. And when the reader scrolls, something magical happens—Google systems start to like your website more.
The arithmetic is simple. If a page has seven or more informative, helpful tip headlines, it may take more than 11 seconds to read. And when the person stays that long, Google search engines will notice it and start throwing your article into higher positions! I know what I’m saying; I have worked with SEO clients for over ten years (www.bigtargetmedia.com).
Or maybe I’m wrong? Okay, imagine the head of a reader named John. Having sneaked into an article that sparkles with generous headlines, he thinks, “Jeepers, a writer is so generous. What if I read more of what he wrote here?”
In other words, the more values and answers you put in your headlines or article title, the more your reader will want to read more information get to know your personality and the reasons why you feel the way you write.
OH YES, the headlines are very important.
Let’s bet on my favorite guitar that there will be even more headlines in the future. On the other hand, there are already articles where you can find 15 or more headlines today. For example, I like how the blog Ahrefs uses headlines. You can find articles where several sentences separate the headlines on their blog.
3. Your article shouldn’t be 100% charismatic!
Some bloggers always want to be interesting, making their articles too “wet”—too charismatic. No kidding, I tried a wet cookie once… ew…
Wetness is felt when an article is formulated with refinement and lacks serious and professional—dry content. Plus, it’s necessary to remember how many people there are in this world who adore “dry” info. Don’t you believe it? So answer why there are people who love the Atacama Desert?
In other words, I suggest mixing different types of content. This means that the article may start out interesting, charismatic, but part of the article may be dry. When I talk about dry articles (which I also read for some reason), I mean research reports, excel spreadsheets, and so on. That is why I sometimes use research reports in my articles. However, my articles are comprehensive. They contain a lot of insanity, psychological research, and even honest stories of failure.
So will you use my advice? Do you understand that this is one of the most effective blog writing tips?
4. Don’t be a brake—open up, tell about your mistakes.
Why talk about mistakes? Because it will help you find a connection to the reader first. Oh yes, if you write about your personal life, readers will follow you, because you won’t find information about you anywhere else.
Understand me well—I SUGGEST NOT TO WRITE ABOUT FUCKING ACHIEVEMENTS! I suggest you put all the pain on the table. I propose to tell you about the most painful experiences, as Alex Monaco does. Oh yes, I’m so honest that there are many people who read me just because I’m the most honest.
For example, I’m writing about divorce, business losses, how I pursue my goal, and how I fail. In other words, I’m writing not only that I’m successful but also that I’m still failing to achieve something. For example, I sometimes write about how hard it is for me to promote my website www.alexmonaco.net. Sure, a lot of people are already coming to the site, but my goal is to reach millions of readers. Yes, I’m still on my way to success. Yes, many of my goals have been achieved, but what’s wrong with still having dreams, and what’s wrong with talking about the mistakes I made today?
5. Give people the biggest secret today, for nothing!
Once my mentor’s words pressed me to the wall (in a good way).
My mentor said, “Don’t be a loser, Alex! Never, you hear, never save information for a book or anything else. That is, if you know the secret of life or success, give it to people today—for free. Because many protect information for the next appropriate moment, to have something to say later, but it’s better to give it right away, not at the end of your article and not in another book, but now, at the beginning of your article, in the headlines, or even in the title of it.”
These words shocked me. This truth penetrated into my subconscious and changed my life forever. Because it’s true. I used to be a fool, so I kept the information. For example, I was hiding the best thoughts for my book. It seemed that if I gave this information for free in my articles, I would lose the “trump card.” It was a misconception. Because:
a) My goal is to share my knowledge TODAY. Because people are having a hard time today!
b) Life is short, and if something happens, I may not be able to help others—convey to the reader my experience that may help someone, even if just a little…
6. One of the most important blogging rules: Always create a structure before writing your article.
I used to write without thinking about structures. Therefore, it took weeks to write an article for the first two years. I wrote the first article in a month. The second also in a month… After two years, I learned to write an article in a week. And today, I’m able to write three articles a day. Please note the number of articles available at www.alexmonaco.net! So why am I writing faster than all other bloggers? The answer is extremely banal—I create a structure before writing. Before writing this article, I also created a structure-plan. Here’s what my plan looked like:
a) Alex, don’t be a goat, and write an article following blogging rules, that you have created yourself and spend more time creating the structure! At the beginning of your article, tell what problems you encountered while writing. b) Write the tips so that a person understands them as soon as possible. Give more than a theory. If you give a hint by points, the structure will be straightforward, so you will be able to write an article very quickly.
7. At the beginning of your article, provide reasons why the reader should read your article.
One of my friends wrote, “I created an article about talents. Maybe you can advise on how to improve it?”
When I opened a file he sent me; I saw this text:
|You’ll be surprised, but often we don’t know the true meaning of the word talent. We all know the most common metaphor for the word talent—special human abilities for something. But let me tell you about the original meaning of the word:
I was in a church recently, and one priest was giving a Sunday sermon, and a lot of parishioners were listening to him, but I watched and wondered if they really understood what he was trying to say? And he was quoting a story from the Gospel of Matthew about how one rich man gave his talents to his servants before he began travelling the world. Five for one, three for another, and one more for someone. So what is talent?
What do you think about such a beginning?
Personally, I miss an explanation of why this article is worth reading. But it’s important, right? Answer when you search for information on Google yourself; what do you expect? Do you want to fix problems or just read something?
“Obviously, answers are needed,” you will say. I think so too.
Therefore, it’s very important to provide information at the beginning of the article about why and what problem the article will solve. If this information is not available, the reader can get away—quit the page, for heaven’s sake. Of course, this is not a rule to be followed in all cases without exception, but it should be understood that if you regret sharing the most important information, give something else. For example, you can share a charismatic story. For example, if you start an article: “Once I started making love to a stranger after 1 minute of dating. For that to happen I…”
Such article beginnings are more for authors of books, but information pages require clarity, seriousness. Therefore, after working with text. I reconstructed the beginning of the article and sent the following options to a friend:
Option no. 1
You will be surprised, but I have met very few people in my life who know the true meaning of the word talent. These people were exceptionally successful and happy.
And those who think they know the meaning of the word talent come face to face with failure and many complications. Therefore, I propose to delve into this issue.
If you want to achieve amazing things and you want your loved ones to use their talents more wisely, I suggest you try this most relevant article of 2022 and share it with others.
What do the church and preachers think about talent?
Option no. 2
I have met two types of people in my life. The first type includes people who seem to understand the meaning of the word talent. They come face to face with failure and many complications. The second type knows the true meaning of the word talent. These people were extremely successful and happy; they see the world with real eyes.
If you too want to achieve amazing things and you want your loved ones to use their talents more wisely, I suggest you try this most relevant article of 2022 and share it with others.
That’s not all.
If you ask yourself, “How to write blog posts effectively?” I propose to seriously take a look at the article you are currently stroking with warm eyes, dear reader. That’s right, for people to read this article, I filled the beginning of it with interesting information. Let’s remember the title of this article, “How to write an effective blog post: 7 tips!”
The article’s title says that the person will get advice, namely for newbie bloggers, not plumbers, and not for Steven Spielberg or Paul Coelho.
“But all bloggers provide information about for whom the article is!” will tell a reader with whom I disagree.
I’m not new to it, so I’ve seen some articles online with the name “7 tips for writing.” What does the title of such an article say? For whom is it for? To find out, you have to go deeper and figure it out. But let’s face it, if a novice blogger finds an article with the word “beginner” in its title, he prefers to click on it (unless he’s puffed up and thinks he’s a super-duper professional writer) than if the inscription depicted “7 tips for writing.”
Additionally, let’s assume that a person enters into a Google search engine these words “How to learn to write.” It will throw away piles of general articles. But if he writes the “Tips for beginner bloggers” to Google, would he get much more accurate results?
However, if I’m wrong, punch me in the stomach, but even if the user clicks on the link “Tips for a beginner blogger,” he will try to make sure that the article was really for a beginner blogger. Here, like on a date with a beautiful person, you try to make sure that the beauty matches the human way of thinking. Do you understand what I’m talking about? Therefore, at the beginning of your article, it would be wonderful to give information about for whom your article is, for grandmothers or mothers who have children aged 3 or 15. Of course, it’s not always necessary to provide information through text. Some information can be provided in the form of a photo. For example, if your article is for hipsters, sometimes it’s enough to include a hipster in a photo.
Attention: It’s not always necessary to follow this rule. Sometimes there is no need to explain anything. Oh yes, I have written articles that break all possible rules. However, these articles are for my eternal readers who read me, even if the article is called “5522131.”
However, those who visit my site for the first time always need clarity, transparency, and…
Make your own rules, dear reader, but don’t forget the ones I’ve just described. They are immortal!
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